After I made the decision to cut off my writer’s soul (to stop writing fiction and focus exclusively on building my copy and marketing company), I basically found myself lost in the wilderness. Although, I didn’t realize it at the time. What I DID know was that I kept finding myself in the middle of […]
Michele's Musings
My Writing Journey: Cutting Myself off from My Writing Soul
The early 2000’s were not kind to my writing career. In 1998, I quit my job to become a freelance copywriter. Part of the reason why I wanted to start my writing business is because I thought I would have more time to work on my novels. I was wrong. Within the first five years […]
How You Can Do Everything Wrong and Still Succeed
In November 2015, I published my first novel, “The Stolen Twin.” And in launching that book, I did pretty much everything completely wrong. I’ll detail all my book marketing mistakes in another post, but today, I want to share how I very nearly pulled the plug on my fiction writing career, right at the cusp […]
The Power of Eclipses: August 2017 Sun Eclipse
2017 will forever be remembered as the year I became a writer. That likely sounds strange to you. After all, I’m a professional copywriter. I’ve been earning a living as a writer since 1998 when I started my freelance copy business. I began the transformation into owner of a copywriting and marketing company in 2004. […]
Stepping into My Fiction Author Identity: Celebrate with Me!
There’s a strange phenomenon I occasionally witness at my copywriting and marketing company. Clients will hire us for copy and marketing support, pay in full, and then either disappear or not actually use what they paid for. When I would reach out to ask them why, I would typically hear some variation of how yes, […]